My mom works in marketing and I thought some of their practices could be used in our exhibit. From what I have learned from my mom is that it's all about how you present your material to your audience. Colors, layout, and the wording of labels need to be visually appealing to draw people in. When we create our visual aides, we need to find a way that catches people's attention, and come up with a "catchy title" for the exhibit. The use of social media is important as well. We could create a guided snapchat story that visitors put together to share their experience with a certain part of the exhibit.